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Co-Founder Yang Wei

What is of utmost luxury is something seemingly of little significance or value. People invest much energy in it, careless about its “worth”. It generates force and gives away warmth, which travel to a greater distance. FIRST is this luxurious and miraculous thing.


FIRST will celebrate its 11th anniversary this year. It marks a new start. While many are racing forward, we have to look back and keep looking out for what have made us stronger. We are and will always be here, harboring the adventurous and persistent youthful spirits.